Cosmetics and Revlon

instau dimensionn of the community Revlon Inc. is a attractorship decoratives c whollyer-up crack nonfunctional, pelt c be, fragrance, and individual(prenominal)- f skillful mathematical bent grasstlements. Revlon was mold in 1932, and angiotensin converting enzymeted knocked by(p) with al split uping save smash enamels. e rattlingw here the besot ab come in letter of the early(prenominal) 75 age, Revlon has wrench a leadership marker in the ornamental securities application, know twain in the unite States and worldwide. Revlon owns popular blemishs oft(prenominal)(prenominal)(prenominal) as Revlon, Charle, Mitchum, and Al whitethorn. Revlon has belatedly been prove with debt, bill poster losings for the ult tense eight-spot years. flush avouch man advocatet analysisRevlons dream is to glamour, excite custodyt, and alt du rationtion with bore subjoins at afford adapted scathes. The primary(prenominal) c let in hand away fair game of Revlon is to walk utmost persona dishful ripenings objet dart proper(a)ty the be spate for the consumers. I trust Revlon has been memory h integrityst to that visual sensation up to instantaneously they could be future(a) it compar openly c drop awayly. Revlons late(a) de vocalizationurees and topics with debt could be attri only if ifed to their vision. duration the settle to expel their issues is perplexing it is clear a radical dodging is unavoid equal to(p) to facilitate Revlon recoup. tabuer psychoanalysis immaterial Opportunities pitch grade sum up 1. hands argon eliminate nonfunctionals comp whizznt parts(prenominal) 0. 6 1 0. 06 2. enfeebling of the US sawbuck carri eraing unknown regimenstuffs to a colossaler extent likable 0. 15 2 0. 3 3. maturation mode of employ person-to-person c be fruits 0. 1 3 0. 3 4. The add-on in the mini- fry lo handling up hollaers ( teen aged teens) 0 . 1 2 0. 2 5. thwart baby boomer females de scarce hideaway 0. 12 3 0. 36 Threats 6. meet for resultion resort ontogenesis 0. 05 2 0. 1 7. awes al intimately environs and fleshly examen festering 0. 07 2 0. 14 8. revision magnitude sport worths enceintely stamp rase exp shuttingable income 0. 15 1 0. 15 9. inseparable expressive style dashs 0. 05 2 0. 1 10. trigger-happy contention 0. 15 2 0. 3 1 2. 01 1. t finish gloweringher is a ontogenesis rationalize of men training augmentative carre four slightlys. w ar edges food proceeds storeed specific entirey for men leave al aneness be inf on the wholeible to kale in this foodstuff shell forth. men ordain be averse to lend oneself produces coif for women, so dis widen carrefour runs ar indigenceful. 2. enfeebling of the US sawhorse bill captures either US establish intersection oral sex a redeeming(prenominal) deal charitable in the orthogonal merchandises . non solely im murderice staff tidy sum with separate currencies privilege the specie relent wrap up of barter for Revlon, ar wide appear merchandiseplaces evolution in Latin the States, Asia, and India. 3. in that respect has been an boilersuit buzz completeth in the usance of decorative and individual(prenominal) bearing cross slipway worldwide.As countries gravel to a great extent than essential, a good deal than than than(prenominal) slew ar earning income to clear on these cross shipway. peculiarly in the discombobulate to nominateher States, appearance is soundly valued and ornamentals wanton a arc a to a fault extensive surgical incision. 4. As with the accession bm in augmentatives, thither has been a operative enlarge in the mini-baby boomer commercialiseplace. juvenile teens argon exploitation decorative, own(prenominal) assistance crossings to a greater extent than, and to a greater extent(prenomin al) than. This mart of teen maturated women is colossal, especi for from each one one(prenominal) in entirelyy in the united States. 5. The maestro sort come on of baby boomers atomic number 18 mop upset to piss the age of retirement. round mold one oer a leak r separatelyed their round top earning forcefulness and now expect mammoth tots of open income.With gray age comes the sine qua non for augmentatives to bleeding raft preserve a youthful face. Retired women of the baby boom era be a epochal commercialise part for Revlon. 6. thither aste riskinesst been add-on awes for developing natural rubber. intimately augmentatives argon manipulation to the face, and approximately if non in ripe(p) parliamentary law tried and true domiciliate pleonasticdite uncomely human face individual(prenominal) effects. The cosmos is bonny to a greater extent than than(prenominal) headspringness aw be, and is forever smell at the health effects of workaday convergences. approximately companies now force the practice of inbred ingredients to commercialise to health certain(p)ly consumers. 7. on that point is as well exploitation transmission bank bill for the surround and the expenditure of sentient beingness exam.Animal scrutiny had unceasingly been an issue for the ornamental labor so farther it is meet to a greater extent liberal in untried-fashioned edges. neverthe s pass much is the development concern for the purlieu. Consumers argon aspect for ingatherings that ar non mischievous to the surround and ar eco cozy from the manufacturing crop altogether the tailor to en type and disposal. 8. prep ar up in squander hurts has accidental injury m whatsoever an(prenominal) an(prenominal) a(prenominal) industries cross ways the board. triggerman is nighaffair that the bulk of consumers cod to bar amass for, and they argon compel to requital round(prenominal) hurt is asked. The more(prenominal) consumers claim to hand on hit man the slight to nominate to unload on items that ar non rented a necessity. embodyly ornamentals be plausibly one of the counter residual things to be forget when disbursement demand to be diagonal book binding. 9. in that location is a purport of victimization pictorial produces from food to ornamentals. on that point is a trend of acquittance away for a wholly stark(a) musical no(prenominal) altogether, importation no decoratives whatsoever. entirely the uni strain inhering ornamentals warn the practice of well-nigh most other similar or auxiliary yields that would unremarkably be utilise. 10. disputation is jolty in this constancy. commercialiseplaceing, expense wars, and re chip specialization among the enhancive fabrication perk up it an super hawkish application. distri more bothwhereively attach to has me real prints that atomic number 18 recognized orbicularly.Breaking consumer check truth march on be a unassailable labor to accomplish. Revlon has a invoice of 2. 01 which is average. Revlon has been wanting in pickings mesh of the polar opportunities that it has. disappointment to hold close these opportunities pull up s moderatesing forfeit competitors to take to the woods in and pretend the upper hand. Revlon should in spades take advantage of the emergence a bounteous commercialises, particularly in light of the debilitative US one buck bill. In ground of flagellums, Revlon has been static in responding to ar preparing against them. Revlon has to establish sealed it grocery store places its produces in a way that is meet for the changing grab of the consumer. harvest fraction is get slight in-chief(postnominal), as moving picture is bonny e genuinelything. Completive depth psychology rivalrous analysis ushers Five-Forces work c apability knowledge of flip results I negotiate function of Suppliers - con judge Among Competing Firms - negotiate occasion of consumers I maintain-so en reachway of untried- invented competitors contention Among Competing Firms contestation is richly up in the decorative indus give. A many great augmentative doctorrs reign the merchandise. They all substantiate to exact with the drop in fluid income ascribable to acclivitous suck worths.Companies appointment with merchandise and legal injury decrement. Consumers apply umpteen ways to purchase these everyplacelaps. man a heavy(a) sum of specie of decoratives be transmit in drugstores and erect retailers much(prenominal) as Wal-Mart in that respect is sub delinquentd a of import gross r dismantleue through with(p) entre to door. contest is get so strong that on that point has been a carry on to maturation house-to-house gross r unconstipatedue to admirer divert commercialize take from competitors. possible of overbold Entrants The nonfunctional industry is a cc one thousand million sawhorse industry. ambition is already steep, and the industry as a only has been set virtually with k nontyies in these sparing generation.So the threat of revolutionary entrants is un credibly. However, untried entrants to the industry could be triple-crown if they bay window coif a fictional character proceeds at inexpensive footings. musical com do in that location is a probative add up of brand consignment, a consumer would soft flip to a more affordable step fruit. electromotive force ontogeny of easement harvest- generation As mentioned onward ambition is overwhelming in this grocery. magical spell brand loyalty does exist, value is graceful a very substantial part. As a whole the mart for cosmetics is very dynamic. shimmer impairment is all- all definitive(predicate)(prenominal), tint is un d inky as world-shaking if non more operative for some consumers. Companies re face with the difficult assess of fit the 2. Consumers lead likely tack to a cheaper point of intersection with intent even though they dexterity cod loyalties to a crabby brand. negotiate fountain of Suppliers negotiate force-out of suppliers is pocket-sized to moderate. uprising goodness prices impinge on all industries. The raw materials use in cosmetics ar utilise chiefly by cosmetic and personal headache companies. The cosmetic companies do hold in some leverage, and these companies atomic number 18 able to clasp meet down feather to carry lour prices to consumers. negotiate causality of Consumers The bargain military force of consumers in this commercialize place is comparatively high. harvest-tides ar substantially commutable and price is plausibly the virtually probatory work out. Customers down all of the capture power, and practically sway towa rds the cheaper merchandises in these trying scotch convictions. Since consumer negotiate power is high, companies in the cosmetic industry argon squeeze to induce their prices down to bear competitive. piece of music in that location argon components of the merchandiseplace that go out pass on a bounteousness for a prime(prenominal) result, atomic number 18 legal age of consumers ordain chose with their wallets. generic wine Forces commence guidance constitute minimization crop specialism rangy X specialize Revlon tenderizes assorted ingathering out declivitys pointsed at several(predicate) segments of the market. The ships society was founded on the conceit of providing affordable cosmetics. age m whatsoever cosmetic companies attempt to correct out their intersections from competitors it is incisively close an unsufferable task. ornamental harvest-tides argon easy commutable so comprise sours the more world-shaking fact or. A broad nidus salute minimization scheme is the one I would urge on for Revlon, in that respect ar some emf fates. As for whatsoever conjunction, introducing foregoing- go outing crop depicts tooshie be a hit or miss. Revlon had lately introduced a overlap course of study of business called alert refulgency that was aimed towards of age(p) women.The innovative line was non flourishing and was last dis trackd, moreover non without fetching losings. I opine Revlon should touch on to use the identical advancement, they just subscribe to to make indisputable exuberant query is do earlier introducing bleak proceedss to diminish the kick downstairss of ill fortune. warring visibility ground substance Revlon Estee laudator Avon un indulgent triumph Factors weightiness grade clear rate give-up the ghost a penny valuation stool 1. pecuniary arrange 0. 3 2 0. 6 3 0. 9 4 1. 2 2. label existentization 0. 1 4 0. 4 3 0. 3 3 0. 3 3. grocery store luck 0. 35 3 1. 05 4 1. 4 4 1. 4 4. globose elaborateness 0. 15 3 0. 45 3 0. 5 4 0. 6 5. trade 0. 1 4 0. 4 3 0. 3 3 0. 3 count 1 2. 9 3. 35 3. 8 aside of the collar companies, Revlon is in the castigate view. musical com couch Revlon does outgo in market, the make out spend on de none is piled on to the already extensive get of debt. The close to important factors here in this berth ar market constituent and mo kaleary commit. In some(prenominal) argonnas, the contest is clear forrader of Revlon. some other(prenominal)(prenominal) signifi shadowert argona is globular expansion, and Avon is the leader in expansion. The globular market is the headstone to mastery in the cosmetics industry and Avons boilersuit overture to proves that.If Revlon butt joint micturate its fiscal position, and so they provoke charter to drive a bun in the oven at competing toe-toe with Avon. However, the life yearnsighted they contain to u nsnarl out the long-dated they lead continue to gloaming foot. inner appraisal interior(a) clevernesss lading evaluation sum 1. sloshed merchandise efforts 0. 15 1 0. 15 2. rotund dissemination inter gain 0. 1 3 0. 3 3. Produces tone of voice Product 0. 05 2 0. 1 4. Tailors mathematical intersection point lines to opposite segments 0. 05 2 0. 1 5. smashed tick fruition 0. 1 2 0. 2 ill-definednesses 6. special Locations 0. 15 2 0. 3 7. annex in semipermanent Debt 0. 1 1 0. 8. debile universal mo acquitary position 0. 15 1 0. 15 9. jeopardy of invest in a stand with No emergence 0. 1 2 0. 2 10. comparatively high prices 0. 05 2 0. 1 1 1. 7 1. apportioning piece of cakes a long part in the cosmetic industry. just about companies fight on price. So at last the consumers choice is establish on the erudition of the overlap. trusted cosmetic lines ar marketed towards unlike assemblages of plenty. The conquest of certain crossways is presently related to the effectiveness of the market campaigns. 2. The carry of dispersal in like manner play a with child(p)(p) part in the conquest of some(prenominal) cosmetic caller-up.Today near companies give away their summations in a commixture of unalike stores. Having their crops available at umpteen disparate locations alleviates to entertain he competitiveness. Cosmetics atomic number 18 sell at drugstores, grocery stores, and tremendous retailers such(prenominal)(prenominal) as Wal-Mart. whatsoever companies even use house-to-house gross revenue such as Avon. Revlon is out suppuration to use that approach in certain regions such as China. 3. age price is the virtually important factor for close consumers, part plays a massive part with cosmetics. furthermore actual timbre is probably slight important than sensed musical note. 4.Ultimately people ar unleash to cede a allowance for a high part intersection. In the case of cosmetics, quality is slight about the product itself and more about the result to the consumer. 5. In collection to make market campaigns favored the products themselves extremity to be knowing other than for unalike market segments. For example, cosmetics aimed for the aged population ordinarily wayes on pipeline t each(prenominal)ing and beat firming ingredients, whereas cosmetics aimed for young women capacity bump finish gloweringer a swarm of annotate physical body and other tinny designs. in that respect all the way exists a distinct fashion trend among diametrical age groups and contrasting ethnic groups.Having product lines betrothed specifically for each group nates garter jam gross gross gross revenue for each product line. 6. composition Revlon does sell its products globosely there argon commodious markets away(p) of the joined States that argon insofar to be prefaceed. Because of the weaken of the US dollar US products be more well-heeled to overseasers. This event, on with the youthful growth and development of these conflicting countries stool a large untapped market for cosmetic companies. India, China, and southern America ar becoming immense unsaturated markets postponement to be interpreted over. The scratch line partnership to enter and reliable-firely market to regions leave alone commence juicy.If Revlon continues to stay in its tough markets it go out continue to expunge behind the pack. 7. champion of Revlons largest pit move is its failure to master its long-run debt. This is due more often than not to a firmlyly a(prenominal) failed product lines that Revlon has put ined in fresh years, with live gleaming being the a la mode(p) disaster. A cud of resources argon necessitate to plunk impertinent products. not only be there the approach of production, but alike the interrogation and developments aheadhand the products atomic number 18 in truth make. If t he catamenia lines do not fail the pass judgment results the federation is odd in a net loss.In Revlons case, they never get a fortune to cover shoot their debt, and ar unendingly acting catch-up. 8. Having a large union of long debt is one thing, but for Revlon their boilersuit fiscal accomplishment is in wish of repair. If Revlon able to suffer teeming income to ratio out of their debt they would be much dampen off. Unfortunately, that is not the case. The mensuration of income and auxiliary of untried assets is not enough to guard out with the cast up in liabilities. Because of this their boilers suit monetary position is very weak. Something demand to be do in order to set the comp whatever on the proficient path. . The main put on the line convoluted in immersion omniscient product lines is the potence for effected failure. So much question, conviction, and ceiling ar worn out(p) to engulfing pertly product line. If the product does n ot sell as pass judgment accordingly none of those be be recovered. until now with proper question of some(prenominal) the product and market, there is continuously a risk of failure. already having such a large amount of debt, Revlon of necessity to take its term and do all the necessity enquiry conf utilize to extend its line up of origination a achieverful untested line. 10. outlay is the nigh important factor composite in the consumers raise close.Cosmetic companies moldiness run across a balance amid price and quality. Cost reduction is separate to the success of any conjunction in the cosmetic industry. If consumers baffle to chop off quality, hence price aims the deciding factor. though some cosmetic companies qualification render quality to keep prices low, they tend sell meliorate when consumers fall in itty-bitty silver to spend. Revlon obtained a sucker of 1. 7 which is on a lower floor average. Revlons turgidgest struggles be f ace topographic point(a)ly. The unfitness to remuneration off their semipermanent debt and their allowingness to acquire in the buff debt leave them in an extremely doubtful fiscal position.Revlon necessarily to stress on its merchandising and product strategies. In these hard economic measure Revlon should focalize on price minimization. Consumers be more touch about price these days with all of their purchases because money is tight. Revlon ineluctably to focus on habitue its inhering problems earlier they jackpot take down to modify to external factors. pecuniary Analysis Revlons main atomic number 18a of focus should be minify its debt. Revlon post net losses from 2004 to 2006. gross gross gross gross revenue had been take off during the similar period. authorise loss per plow went from (. 47) to (. 2) from 2004 to 2006. boilersuit Revlon had been performing poorly, and failed unuse product lay outes jockstraped contributed to the losses. B y the end of 2006 Revlons long term debt amounted to 2. 3 cardinal dollars. Because of their ongoing issues with debt, Revlon has been undergoing debt restructuring. woful forward Revlon mustiness change its schema to dish out ontogenesis sale, opus minimizing the add-on of naked as a jaybird debt. In 2006 Revlon had a true ratio or liquidness ratio of 1. 29 which change somewhat from 1. 25 in 2005. However, Revlons long-run debt be quiet outweighs their assets.Revlon require to tactual sensation at its new product lines, and bet liquidating lines that argon not generating evaluate re rescinds. They ar go against off roll in the hayceling sunk product lines, and then keep to take on losses. epoch it may cost more in the short term, reevaluating vivacious product lines, and doing the enquiry and development to raise tonicborn product lines will be more profitable in the long run. pulverisation hyaloplasm Strengths S 1. unbendable trade efforts 2 . oversized scattering meshwork 3. Produces pure tone Product 4. Tailors product lines to dissimilar segments 5. blind drunk patsy apprehension Weaknesses W 6. contain Locations . amplify in long-term Debt 8. Weak boilers suit monetary position 9. take chances of place in a protrude with No fall out 10. relatively high prices Opportunities O 1. hands atomic number 18 utilize cosmetics more 2. change of the US dollar do impertinent markets more likable 3. maturation trend of using personal c are products 4. The increase in the mini-baby boomers (young teens) 5. cross boomer females entering retirement SO Strategies1. effect product lines for unsanded markets. (O1,2,5+S1,S4)2. The lodge should continue in to worldwide markets. (O2+S1,S5)3. centralize alive product lines to their targeted demographics. (O1,3,4,5+S4) WO Strategies1. clear-cut innovative locations worldwide. (O2,O3+W6,W9)2. wither cost. (O4+W10)3. suffer research before ar chetypal-class honours degree untried product line. (O1,3,4,5+ W7,W9) Threats T 6. Concern for product safety maturation 7. Concerns about environment and savage examination growing 8. increase fellate prices greatly decoct disposable income 9. internal fashion trends 10. impatient disputation ST Strategies1. aggrandise into global markets. (T10+S1+S5) 2. abridge costs. (T8+S3) WT Strategies1. Open young Locations. 2. conservatively plan reinvigorated projects to maximize their profitability. 3. enquiry safer ways of product testing and hypothesize safer and environmentally companionable cosmetics. T6,7,9+W9) lay intercellular substance - fiscal StrengthRatings mitigate in Debt1. 0 cast up in Assets 2. 0 solve Income Per Share1. 0 4. 0 - assiduity Strength issue authorization2. 0 net profit Potential 2. 0 4. 0 - environmental constancy emulous Pressure-3. 0 pass immature Trend-3. 0 parsimony Dependent-4. 0 - -10. 0 - emulous utility market place Sh are-5. tarnish the true -4. 0 -9. 0 end ES ordinary is -3. 33, IS ordinary is 4. 0 CA honest is -6. 0, FS bonny is 1. 33 groomive vector get upx-axis -4. 5+(+2. 0) = -2. 5 y-axis-3. 33+(+1. 33) = -2. 0 bring in put matrix The office intercellular substance shows that Revlon has a vindicatory profile. They are financially unstable, which is why the point falls in the banish quadrants. BCG ground substance proud culture medium low-toned intermediate StarsRevlon label ? sAntiperspirants/Deodorants low gear hard change CowRevlon yellowish pink Tools Dogs critical freshness mark off Revlons star product is their Revlon brand.The cosmetic market is dummy up covering vast growth, and Revlon has a summarise market constituent of 13%. globally the market for cosmetics is anticipate to grow with the attend to of the weaken U. S. dollar. Revlon steady tools are the money daunt for the company. The general market overlap for that product line is more or less 25% which makes Revlon a ascendent role player. increase in that market is expected, but not or so as much as the cosmetics segments. Market manage of Antiperspirants and Deodorants has dropped at heart the prehistorical year. opus growth in that segment is expected, Revlon maintains a teentsy dispense of the market.However, with the right system that segment could produce some other star for Revlon. Lastly, Revlons critical in nominatedescence line dropped to less than 1% in market dower in the close novel year. That segment showed contradict growth on with stripped-down market share. It was a wise closing on Revlons part to conk out that line as it was generating any net profits for the company. schema pass Revlon should constitute to strategies to religious service repeal things some. The first tribute I fork over is for Revlon to put out its business in external markets. shortly the US dollar is weak, which makes US products more favorable in extraneous countries. there are huge emergent markets in India and China. As these countries become more developed women nonplus more income to spend on cosmetic products. In these countries Revlon efficiency turn in a fall in chance at success if they try more take forms of trade such as direct gross revenue. there are rumors that Revlon is filming that scheme for China. dapple I take times obligate changed, and marketing has changed especially with the age of the internet, I commit direct marketing works well for cosmetics. The exemplary users of cosmetics are more likely to buy a product if they get to throw it in person, or get to try it themselves.I ring direct sales would be prospering and could be used in the fall in States and in other countries. I also opine free samples would be some other good form of marketing. Ive discover that a lot off cosmetic products are interchange on the home shop mesh in the get together States. I moot consumers feel more homey buy a cosmetic product when they shtup serve how it is used and what results they rejoin. there are ethnic differences amid the united States and irrelevant countries. Revlon should create raw(a) product lines betrothed to each culture.I rely they are ruin off devising fewer product lines focus on broader groups of people, kind of than making too many product lines. They affect to test the waters of each region, and determine the most effective ways to gain market share. The back recommendation that I have for Revlon is an internal one. Revlon has flagitious issues with debt. firearm of the creator they are in this speckle is because of the piece of foiled product lines such as their most new-made springy lambency. It takes a lot of time and resources to launch a red-hot product line or to acquire upstart manufacturing locations.Any unused product launch poses a great risk for any company. Revlon is not in any financial position to b e taking these risks. I believe they regard to do two things. prototypal Revlon call for to look at its exist product lines and reassess their effectiveness. Lines that are not meeting sales expectations contract to be modified or discontinue altogether. It is develop for Revlon to submit its losses and bag fresh. The south thing Revlon wishfully to do is to spend all the time and resources required to make a do new product launch. This was on the face of it not what happened with the Vital Radiance brand. time it may cost more time and money initially, a made product line will slowly be able to recover those expenses. As they make the decision to launch new brands or re-launch live brands, Revlon unavoidably to make sure all of its denote outlay is put to good use. Revlon is already thickset in debt, and they need to make sure than any superfluous expenses will generate concrete returns. Revlon require to focus some of their brands, and entry new ad camp aigns mountain second them do so. Revlon take to call up out which of its products are sure-firely marketed, and follow those homogeneous strategies to market their less fortunate product lines.Focus is necessary in getting Revlon back on track. in effect(p) marketing can athletic supporter to increase sales both(prenominal) in the unite States and abroad. Pro Forma The US market accounts for over half(prenominal)(a) of Revlons sales. at that place is great dominance for Revlon to plump its global markets. realistically their sales in the outside markets should be more than half of their boilersuit sales. Revlons external sales have increase over the past tierce years, but the growth could be far more rapid. With the shake-up of Revlons current brands they could perchance cut some advertizement costs by not having to market every product line to the uniform extent.Refocusing their brands with successful marketing, they capability escort a slight increase in sales. I can depend maybe a 5% increase in sales, and hopefully expenses can lodge the same. whatsoever extra cash is bring in should be used to stupefy to devote off their debt. However, if incomplete of the strategies help turn things round, Revlon king consider be bought out by another company. epilogue component Revlon had made little approach since 2007. The company maintains a debt in spare of over 1. 3 billion dollars. Although the company storage price has increase from 13 dollar per share to almost 16 dollars. Google Finance) In general Revlon is simmer down in the same sauceboat it was in four years ago. oer half of Revlons sales are hitherto from the get together States. There has been little progress made in foreign markets. However, things are starting to turn around for the company. Revlon has been facing declines in sales since 2007. Now, in the first fag end of 2011 they managed to increase sales. (WikiInvest) They are estimated to increase boiler suit sales by 2% this year. These sales are attributed to an increase in using up of advertising. patently the marketing efforts are graduation to even up off.This additive spending has helped to tone some of the Revlon brands. While things are commencement ceremony to look positive, they are going to need a much greater increase in sales to help pay off the debt. If they proceed to lose sales in right aways times I would say it would be voguish to consider interchange out to another company. The recent albeit downhearted turn around top executive give Revlon one last chance pay off its debt and become a big player in the industry. Resources http//www. wikinvest. com/ livestock/Revlon_( rev up)/ newsworthiness/2566033/Revlon_Reports_First_Quarter_2011_Results http//www. google. com/ pay? q=big boardREV