Netflix Research Paper Example | Topics and Well Written Essays - 500 words

Netflix - Research Paper Exampleprogramming distributors, direct disperse satellite providers and telecommunication providers (3) frolic video retailers and (4) DVD rental outlets and kiosk services (Netflix, Inc. Form 10-K, 2012). correspond to Aaker (2007) market analysis can be viewed at through seven dimensions market size, market harvest-tide rate, market profitability, industry cost structure, distribution channels, market trends and key success factors.According to Datamonitor (2012) the global movies and entertainment market generated total revenues of $109.4 billion in 2009 which represented a 0.2% growth rate from 2005-2009. This industry spans three-fold sectors and is highly dynamic. The major growth driver for this industry is the rapid evolution of platforms and delivery methods epitomized by smartphones, tablets and the social Web.Analyzing an organizations value chain makes it easier to identify where value is added and/or where the organization could develop a cost advantage. Online businesses such as Netflix benefit from the Internets ability to lower the costs in much of their value chain especially in inbound and outbound logistics, operations and distribution channel. However, in order to develop competitive advantage online companies must invest, innovate and grow competencies in technology, infrastructure and service. Also, these companies live with to operate on low-cost models given the markets expectation for lower products prices.Plunkett Research (2012) determine increased consumer demand for more control over what they read, listen to or watch as the atomic number 61 factor that entrust drive changes in this market in the near future. According to them, issues of control will be manifested through portability, pricing and delayed viewing or listening. Portability refers to the ability to view and share subject matter across multiple platforms such as iPads, Android smartphones, digital TV and desktop operating systems. d etermine for content is important given